According to Odakyu Electric Railway Co Ltd, the campaign is designed to ensure tourists worldwide will enjoy viewing cherry blossoms along the Odakyu lines such as at Hakone and Kamakura in Kanagawa Prefecture, whereby numerous cherry blossom-viewing spots are scattered along the lines.
A campaign page has been placed on Odakyu Railway’s global website which carries information on cherry blossoms such as maps of cherry blossom-viewing spots in Chinese (simplified/traditional), English, Korean and Thai in real time.
Campaign participants stand a chance to receive goods featuring cherry blossoms and hotel coupons if they post photos of cherry blossoms along the Odakyu lines and upload to their Instagram account or submit to the campaign website.
Accommodation coupons for a couple, coming together with round-trip tickets for ‘Romancecar’ limited express trains and Hakone Freepasses will also be presented to the winner from among the campaign participants.
Original novelty goods featuring cherry blossoms (chopsticks or paper fans) will also be presented to participants who show tablet computers or smartphones, showing photos of cherry blossoms that they already uploaded on designated websites at 12 locations along the lines.
A passenger who buys ‘Hakone Freepass’, ‘Hakone Kamakura Pass’ or ‘Fuji Hakone Pass’ for adults at the Odakyu Sightseeing Service Center in Tokyo's Shinjuku Station will receive a 500-yen coupon that can be used at designated Odakyu Group facilities.
For more information, contact https://www.odakyu.jp/english/springcampaign.
-- BERNAMA
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