KUALA LUMPUR, March 26 (Bernama) -- Real Madrid is the world’s top performing sport clubs, ranked by their commercial attractiveness in 2018, according to Global Club Attractiveness Index by Euromonitor International.
The global market research company’s new report shows that European football clubs from leagues such as La Liga, the Premier League and the Bundesliga, as well as teams from the major United States leagues dominate the ranking.
Real Madrid is the most followed sports club globally, with over 226 million followers on social media platforms.
The club continues to invest heavily in growth markets, inking broadcast deals in India and seven new South Asian countries.
FC Barcelona is the runner-up with a record total ticket spend of US$91.9 million and one of the highest average attendances in football, as well as the second highest social media following globally. (US$1=RM4.06)
Third club in the rank are Manchester United. The Red Devils are one of the strongest professional sports brands globally, ensuring lucrative broadcast and commercial revenues for the club.
Arsenal is placed fourth and Bayern Munich, fifth.
Euromonitor International sport analyst, Egle Tekutyte said football clubs in Europe claimed the top spots in the Global Club Attractiveness Index.
“Those clubs contain the key factors of success, from strong local support to extensive digital media footprint globally, guaranteeing a high return on investment for sponsor companies.”
-- BERNAMA
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