NEW YORK, Feb 2 (Bernama) -- Style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where David realizes that everyone wants to dress just like him. The new Modern Essentials selected by David Beckham collection will be available in select stores and online at hm.com beginning February 18th.
It's the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. In this new film, David leaves his hotel to discover that everyone around him is wearing the same outfit as him, including skateboarding kids, a baby, a grandma, and everyone in the city. The film will be accompanied by a print campaign shot by Mario Sorrenti.
http://www.bernama.com/bernama/v8/newsindex.php?id=1212380
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