KUALA LUMPUR, June 24 (Bernama) -- Denodo has been recognised by Snowflake as a Data Integration and Data Modeling "One to Watch" in The Modern Marketing Data Stack 2026 report for enabling agentic artificial intelligence (AI) solutions for marketing leaders.
The recognition highlights Denodo’s growing role within the Snowflake ecosystem in helping marketing organisations unify and govern distributed data to support AI-driven insights and autonomous agentic workflows.
According to a statement, vendors recognised as "One to Watch" were selected based on their innovation, market momentum and ability to deliver differentiated capabilities that extend the value of the Snowflake AI Data Cloud.
“We are honoured to be recognised by Snowflake for our innovation that seamlessly extends the value of the AI Data Cloud across the broader enterprise landscape and enables agentic insights and workflows for customers,” said Denodo executive vice president, Suresh Chandrasekaran.
Meanwhile, Snowflake chief marketing officer, Denise Persson said the combination of Denodo’s logically centralised data foundation and Snowflake’s AI Data Cloud enables enterprise customers to unify data across complex environments, delivering trusted real-time insights and governance needed to support agentic AI use cases and accelerate business outcomes.
Through Denodo’s governed active data and context layer, marketers gain live, unified access to data across on-premises, multi-cloud and software-as-a-service (SaaS) environments without having to duplicate data across distributed sources.
Together, Denodo and Snowflake enable marketing leaders to leverage trusted data to power real-time customer 360 views, optimise campaigns through autonomous actions, integrate data across platforms and deliver more personalised customer engagement.
Currently in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift towards AI-driven marketing operations and draws on insights from over 11,500 Snowflake customers and ecosystem partners across 13 categories.
-- BERNAMA
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