[INVNT GROUP]™ partners World Air League® to launch World Sky Race®

 KUALA LUMPUR, Oct 20 -- [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ has entered into a strategic partnership with World Air League to launch World Sky Race, a world-first international race of airships for consumers, brands and countries that will fly over a live audience of more than two billion.

Launching in London in September 2023 and culminating in Paris in May 2024, the triennial World Sky Race will see up to 20 airships – which use 75 per cent less fuel than aeroplanes and do not require roads, harbours, railroads or runways – embark on an around-the-world expedition, landing at 17 iconic destination cities along the way.

The race will commence with an opening ceremony in London, followed by fly-overs and stops in Berlin, Rome, Cairo, Riyadh, Abu Dhabi and Dubai, New Delhi and Mumbai, Burma, Singapore, Bangkok, Tokyo, San Francisco, Los Angeles, Houston, New York, and finally, Paris.

In Paris, the final grand stage for centering the world’s attention, the event will culminate with a triumphal celebratory closing ceremony, where the historic winning airship team with the fastest cumulative time will be awarded a US$5 million cash prize. (US$1 = RM4.14)

[INVNT GROUP] is working with World Air League to raise awareness and build custom sponsor partnerships for the race. Its four brands – Folk Hero, Meaning, HEVĒ and INVNT are providing a combination of strategy, content, logistics and production support.

In a statement, [INVNT GROUP] President & Chief Executive Officer, Scott Cullather, said: "[INVNT GROUP] and World Air League are the perfect partners, because we’re both global, passionate about doing things differently, about doing good work, and about doing work that does good.”

More information on [INVNT GROUP], visit: www.invntgroup.com/

-- BERNAMA