KUALA LUMPUR, Dec 12 (Bernama) -- DoubleVerify (DV) has partnered with InMobi -- a global provider of enterprise platforms for marketers -- to provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally.
The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the leading mobile in-app platform, as well as monitoring of post-bid fraud activity including spoofing (app misrepresentation), a statement said.
“DV’s partnership with InMobi demonstrates our commitment to provide consistent, comprehensive quality coverage for global brand advertisers,” said COO at DoubleVerify, Matt McLaughlin.
McLaughlin added that partnership with InMobi expands the footprint of the company’s fraud prevention capabilities and further distinguishes DV as the leader for mobile app verification.
As part of DV industry-leading mobile app fraud solution, it also identifies and screens the most comprehensive types of in-app fraud including background ad activity, hidden ads, app misrepresentation (spoofing) and measurement manipulation.
DoubleVerify is an independent provider of marketing measurement software, data and analytics. It has received Media Rating Council (MRC) accreditation for its technology to detect and block sophisticated invalid traffic (SIVT) for mobile app video and display advertising in 2017. More details on https://www.doubleverify.com.
-- BERNAMA
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