KUALA LUMPUR, Nov 7 (Bernama) -- Travel is now a sector revolutionised by players such as Airbnb and Uber – yet the access economy has the potential to transform many more areas with flights as the next possible category.
While Voom offers helicopter rides booked through an Uber-style app, the city of Dubai is testing flying taxis and Wingly offers a booking platform where private pilots take passengers on trips – carpooling style.
This is highlighted in a Euromonitor International new report which reveals how the travel industry is developing within the fast-changing global economic and social environment and identified three key emerging travel industry trends.
The report -- “Megatrends Shaping the Future of Travel” -- was released at World Travel Market (WTM) London recently, the leading travel and tourism event worldwide, a statement said.
Head of travel research at Euromonitor International, Caroline Bremner said: “In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.”
Among the trends – The Joy of Missing Out (JOMO) is an emerging trend as consumers are resisting the ‘always-on’ mentality. Desire to unplug is spurred by a need for authenticity, privacy and the enjoyment of face-to-face, live experiences.
Travel players such as Black Tomato are now offering alternative travel experiences helping travellers disconnect from their everyday lives and enjoy travel detox experiences away from civilisation.
High-profile events also have greatly increased awareness amongst consumers of plastic’s negative attributes as many travel players have pledged to take action, aiming to end the use of plastic straws with alternatives such as edible, hyper-compostable straws.
The access economy where goods and services are traded on the basis of access rather than ownership is booming.
“Going hand in hand with these trends, travellers continue to look for ever greater personalisation and authentic experiences. We expect the desire for greater personalisation to continue and grow throughout 2019,” added travel research consultant at Euromonitor International, Wouter Geerts.
Euromonitor International is a global market research company. It is also the world’s leading provider for global business intelligence and strategic market analysis. More details on https://www.euromonitor.com.
-- BERNAMA
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