Tuesday 25 September 2018

First Data, Huifu partner for seamless shopping experience


KUALA LUMPUR, Sept 20 (Bernama) -- First Data has signed an agreement with Huifu Payment Ltd to offer a market-leading global e-commerce solution in China.

The collaboration will bring about the integration of Huifu’s technology platform with First Data’s payment gateway.

The technology delivers an integrated processing solution which allows international merchants to seamlessly enable multicurrency transactions from a single platform on a real-time basis across markets.

“Huifu provides First Data the ability to route transactions and settle domestically in China, offering a seamless e-commerce solution to the global merchant base of the largest acquirer in the world,” said Huifu board chairman, executive director and chief executive officer, Ye Zhou, in a statement.

The solution integrates local Chinese language and local payment methods including China UnionPay, Alipay and Wechatpay into merchants’ websites.

“Making consumers’ shopping experiences as seamless as possible and offering familiar local payment methods is key to reducing shopping cart abandonment and driving successful cross-border commerce,” said First Data executive vice president and head of Asia-Pacific, Ivo Distelbrink.

“As we continue to expand across the Asia-Pacific region, we will extend coverage to new markets and collaborate with carefully selected partners to deliver the solutions that meet our clients’ ever-changing needs,” he added.

First Data, a global leader in commerce-enabling technology, serves 6,000,000 business locations and 4,000 financial institutions in more than 100 countries around the world.

For more information, visit www.firstdata.com

-- BERNAMA

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