NEW YORK, July 27 (Bernama-GLOBE NEWSWIRE) -- Taboola, the largest
discovery platform, today announced the execution of an agreement to
acquire ConvertMedia, a native video advertising company, seeing
hyper-growth from millions of dollars in 2014 to its current annual run
rate of $50M. Following the acquisition, ConvertMedia’s proven video
technology will fully integrate with Taboola’s data and personalization
engine, currently reaching over billion people a month, to help
publishers deliver relevant and viewable experiences to the right user
at the right time.
With the acquisition of ConvertMedia, Taboola’s already robust native offering will be uniquely positioned to drive better user experiences as well as holistic monetization for publishers seeking to add high-quality video supply. Utilizing Taboola’s personalization technology, which currently reaches more than 1 billion unique visitors monthly, Taboola will be able to deliver video content at the moment when consumers are most apt to viewing. At the same time, TV budgets are rapidly moving to digital, but premium video supply is still scarce, with advertisers seeking to work with technology partners that can offer premium inventory and scalable platforms. Taboola will provide a full native ad funnel for its partners, combining in-article recommendations and native video.
http://mrem.bernama.com/viewsm.php?idm=27223
With the acquisition of ConvertMedia, Taboola’s already robust native offering will be uniquely positioned to drive better user experiences as well as holistic monetization for publishers seeking to add high-quality video supply. Utilizing Taboola’s personalization technology, which currently reaches more than 1 billion unique visitors monthly, Taboola will be able to deliver video content at the moment when consumers are most apt to viewing. At the same time, TV budgets are rapidly moving to digital, but premium video supply is still scarce, with advertisers seeking to work with technology partners that can offer premium inventory and scalable platforms. Taboola will provide a full native ad funnel for its partners, combining in-article recommendations and native video.
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