KUALA LUMPUR, Oct 30 (Bernama) -- Global credit rating agency, AM Best has affirmed South Korea’s KB Insurance Co Ltd (KBI) financial strength rating of A (Excellent) and the long-term issuer credit rating of “a” (Excellent), with a stable outlook.
These credit ratings (ratings) reflect KBI’s strong balance sheet, adequate operating performance, neutral business profile and appropriate enterprise risk management, as well as support from its parent, KB Financial Group Inc (KB Group), AM Best said in a statement.
KBI’s risk-adjusted capitalisation is assessed at the strongest level, as measured by Best’s Capital Adequacy Ratio, while its local solvency ratio is largely in line with the industry average and demonstrates an adequate buffer above the minimum regulatory requirements.
AM Best calculated KBI’s adjusted financial leverage at 8.2 per cent as of June 2026 and said the company has good access to capital markets and a conservative investment strategy.
KBI’s return on equity and combined ratios are broadly in line with domestic peers, but profitability in its main long-term insurance business remains under pressure from rising medical claims and competition. Its auto insurance business recorded underwriting losses in 2025 because of base rate cuts and stronger competition.
KBI is South Korea’s fourth-largest non-life insurer, with a stable market share of approximately 13 per cent, while its overseas operations remain modest, and it plans to explore further international opportunities with a measured approach to diversify earnings and sustain long-term growth.
As a wholly owned subsidiary and the only non-life insurer in KB Group, one of South Korea’s largest financial holding companies, KBI is strategically important to its parent and has received explicit capital support since joining the group in 2015.
AM Best said the ratings could be lowered if KBI’s balance sheet weakens significantly or if support from KB Group is reduced and could be raised if its operating performance consistently outperforms industry peers.
-- BERNAMA
Friday, 30 October 2026
Thursday, 29 October 2026
BitAuto: Malaysian Search Interest Jumps 5,000 Pct During Tour
KUALA LUMPUR, Oct 27 (Bernama) -- Automotive information platform, BitAuto announced that Google Trends search interest in its name in Malaysia rose by more than 5,000 per cent during its China-Malaysia Automotive Cultural Exchange Tour, which ended with a five-day showcase.
The showcase at MyTOWN Shopping Centre allowed visitors to view the tour vehicles up close, step inside their cabins and speak with the team, the company said in a statement.
The tour, themed “Heading South – Setting Off Again After 100,000 Kilometres”, featured a Xiaomi SU7 Max and a Yangwang U8, each with over 100,000 kilometres on the clock. Creators from China drove them from Chengdu through Yunnan, Laos and Thailand to Malaysia, filming a video series along the way.
In Malaysia, the programme included rainforest off-road drives, drives on Genting’s mountain roads, city convoys, car enthusiast gatherings and test drives, with creators from China joining Malaysian editors and enthusiasts to produce content for audiences in China and overseas.
A Mid-Autumn Festival gathering at Jam PJ drew more than 100 guests, and interest from local media and creators led the team to arrange extra vehicle sessions beyond the original filming schedule.
BitAuto said the tour was planned and run by its Malaysian team, in line with its “In Malaysia, for Malaysia” approach, and that it would continue to work with local media, creators and car enthusiast communities.
-- BERNAMA
Wednesday, 28 October 2026
EZVIZ Smart Lock, Video Doorbell Bag Design Awards
KUALA LUMPUR, Oct 27 (Bernama) -- Smart home brand, EZVIZ’s EP8 Ultra artificial intelligence (AI)-powered video doorbell has won the European Product Design Award 2026 (EPDA 2026), while its DL50FVX smart lock has been named a 2026 Golden Pin Design Award (GPDA) laureate.
The DL50FVX, which has dual cameras with facial and palm vein unlocking, was recognised for its intuitive access management and was also named a finalist for the Best Design Award.
The EP8 Ultra uses AI to offer what EZVIZ describes as emotional care features. Both products drew attention at the IFA consumer electronics trade show.
“The buzz at IFA and the award recognition have strengthened our commitment to user-centric design,” said EZVIZ lead industry designer of security-related products, Ada Wang in a statement.
Founded in 2016, the EPDA recognises products that improve everyday life, while the GPDA, established in the 1980s, focuses on design in the Asia-Pacific region.
EZVIZ’s smart lock line-up offers a range of unlocking methods and built-in camera technology. Alongside the DL50FVX, it includes the DL01, designed for do-it-yourself installation, the DL10, which has a fingerprint reader built into the handle, and the DL20FVS Plus.
For entrances, the company offers products for hallways, porches and outdoor gates, including the EP4 door viewer, which it describes as easy to install, and the HP7 Pro video doorphone.
-- BERNAMA
HACK THE BOX CYBER TRAINING YIELDS 330 PCT ROI - STUDY
KUALA LUMPUR, Oct 28 (Bernama) -- A study commissioned by cybersecurity training platform Hack The Box (HTB) and conducted by Forrester Consulting has found that a modelled organisation using the platform achieved a 330 per cent return on investment over three years, recouping its costs in less than six months.
The study, Total Economic Impact, is based on interviews with seven decision-makers at HTB customers in the financial services, government, technology and professional services sectors. Their experiences were combined into a single composite organisation with a cybersecurity workforce of over 300 people, and the financial figures are risk-adjusted present values.
“The question we hear most often is how many cybersecurity jobs AI will replace. The more important question is whether teams are prepared to use AI effectively,” said HTB chief executive officer and founder, Haris Pylarinos.
In a statement, he said artificial intelligence (AI) amplifies the capabilities of the people using it, which is why workforce readiness matters.
Over three years, the composite organisation realised US$1.2 million in benefits against US$285,000 in costs, giving a net present value of US$939,000. (US$1 = RM4.08)
The study found a 50 per cent reduction in the probability of security incidents escalating, linked to earlier threat detection and attackers spending less time inside systems undetected. Incident response teams cut the time taken to acknowledge incidents by 50 per cent and the time to resolve them by 30 per cent.
Onboarding efficiency improved by 35 per cent and penetration testing efficiency by 50 per cent. Workforce attrition fell by four per cent, while annual cybersecurity certifications rose by 20 per cent.
Forrester Research separately named HTB a Leader in its Forrester Wave report on cybersecurity skills and training platforms for the first quarter of 2026, giving it the highest possible scores in 13 criteria, including readiness for agentic AI.
-- BERNAMA
The study, Total Economic Impact, is based on interviews with seven decision-makers at HTB customers in the financial services, government, technology and professional services sectors. Their experiences were combined into a single composite organisation with a cybersecurity workforce of over 300 people, and the financial figures are risk-adjusted present values.
“The question we hear most often is how many cybersecurity jobs AI will replace. The more important question is whether teams are prepared to use AI effectively,” said HTB chief executive officer and founder, Haris Pylarinos.
In a statement, he said artificial intelligence (AI) amplifies the capabilities of the people using it, which is why workforce readiness matters.
Over three years, the composite organisation realised US$1.2 million in benefits against US$285,000 in costs, giving a net present value of US$939,000. (US$1 = RM4.08)
The study found a 50 per cent reduction in the probability of security incidents escalating, linked to earlier threat detection and attackers spending less time inside systems undetected. Incident response teams cut the time taken to acknowledge incidents by 50 per cent and the time to resolve them by 30 per cent.
Onboarding efficiency improved by 35 per cent and penetration testing efficiency by 50 per cent. Workforce attrition fell by four per cent, while annual cybersecurity certifications rose by 20 per cent.
Forrester Research separately named HTB a Leader in its Forrester Wave report on cybersecurity skills and training platforms for the first quarter of 2026, giving it the highest possible scores in 13 criteria, including readiness for agentic AI.
-- BERNAMA
Bitget Upgrades Stock Dual Investment with VETA Finance for Tokenized U.S. Equities
VICTORIA, Seychelles, Oct 27 (Bernama-GLOBE NEWSWIRE) -- Bitget, the world's largest Universal Exchange (UEX), has upgraded Stock Dual Investment, expanding its structured investment offerings to tokenized U.S. Equities through a partnership with VETA Finance. The launch introduces new stock-linked underlying assets and maturity options, allowing users to earn fixed-term yields while executing predefined strategies based on market conditions.
Stock Dual Investment lets users earn yield on USDT or eligible tokenized U.S. Equities over a fixed investment period, with settlement determined by a predefined target price and the assets's market performance at maturity. Current underlying assets include rNVDA, rGOOGL and rAMD, providing exposure to tokenized equities linked to NVIDIA, Alphabet, and AMD.
Buy Low allows users to subscribe with USDT and pick a target price for an eligible rToken. If the settlement price at maturity is at or below the target price, the investment is converted into the corresponding rToken at the predetermined price. Otherwise, users receive their principal and accrued yield in USDT. This strategy is designed for users looking to accumulate tokenized equities at a chosen price while earning yield during the investment period.
Sell High allows users to subscribe with an eligible rToken and pick a target price to sell. If the settlement price at maturity is at or above the target price, the investment is converted into USDT at a predetermined price. Otherwise, users retain their rToken principal and receive the applicable yield. This strategy is designed for holders waiting to sell at a selected price while earning yield on their existing positions.
"Investors often have a price in mind at which they would buy more or take profits. Stock Dual Investment, lets them earn yield while working toward those targets.That is our UEX vision of bringing crypto and traditional assets together with more ways to put them to work," said Gracy Chen, CEO of Bitget.
This product is offered in partnership with VETA Finance, a structured-product infrastructure provider focused on digital assets and tokenized markets. Since 2022, VETA Finance has provided end-to-end solutions for trading platforms, asset managers, and wealth-management providers, spanning product structuring, pricing, hedging, execution, and settlement.
Daniel Yu, Founder of VETA Finance, said: "Tokenization solved how equities get on-chain. Structured products solve how those assets are retained and how they generate yield. We are delighted to join Bitget's rToken ecosystem as a first-batch quoting vendor and bring the pricing, hedging and lifecycle management capabilities we have built in crypto structured products to tokenized US stocks in full. Dual Investment is only the first step. Together with Bitget, we intend to turn every tokenized US stock into a complete product line."
By extending Dual Investment to tokenized U.S equities, Bitget is bringing structured investment strategies traditionally associated with financial markets into its unified digital ecosystem. Users can deploy stablecoins or eligible rTokens through a single platform, creating additional opportunities to manage their exposure to tokenized equities without navigating separate trading environments. The launch further advances Bitget's Universal Exchange vision by expanding how users can access and utilize both crypto and tokenized traditional financial assets.
For more information, visit: https://www.bitget.com/support/articles/12560603898683
About VETA Finance
VETA Finance is an infrastructure provider for digital asset structured products. Since 2022 it has delivered end-to-end structured products services, from quoting and structuring to pricing, hedging and settlement, to leading trading platforms, asset managers and wealth channels. Its product range spans the full crypto structured products spectrum, including Dual Investment, Sharkfin, Snowball, Fixed Coupon Notes, Accumulators and Decumulators, Collars and zero-coupon lending, and the same product matrix is now being extended to tokenized US equities. VETA's proprietary structured products management system provides channels with one-stop RFQ, booking, settlement and lifecycle management, complemented by algorithmic execution services. The team combines investment banking, asset management and top-tier fund derivatives experience with years of live crypto trading.
About Bitget
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 500+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships such as MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
For more information, visit: Website | X | Telegram | LinkedIn | Discord
For media inquiries, please contact: media@bitget.com
Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7d711fee-6a0a-4325-a1a2-a229bf9e545c
SOURCE: Bitget Limited
DISCLAIMER: BERNAMA MREM are not accountable for any causes of website defacement, misuse, or illegal activities connected to cryptocurrency, blockchain, tokenisation, or bitcoin. This material should not be considered as guidance or an opinion, as it does not constitute financial or investment advice. Use this information at your own risk; we are not liable for any losses or damages caused by the republication of this article.
--BERNAMA
Stock Dual Investment lets users earn yield on USDT or eligible tokenized U.S. Equities over a fixed investment period, with settlement determined by a predefined target price and the assets's market performance at maturity. Current underlying assets include rNVDA, rGOOGL and rAMD, providing exposure to tokenized equities linked to NVIDIA, Alphabet, and AMD.
Buy Low allows users to subscribe with USDT and pick a target price for an eligible rToken. If the settlement price at maturity is at or below the target price, the investment is converted into the corresponding rToken at the predetermined price. Otherwise, users receive their principal and accrued yield in USDT. This strategy is designed for users looking to accumulate tokenized equities at a chosen price while earning yield during the investment period.
Sell High allows users to subscribe with an eligible rToken and pick a target price to sell. If the settlement price at maturity is at or above the target price, the investment is converted into USDT at a predetermined price. Otherwise, users retain their rToken principal and receive the applicable yield. This strategy is designed for holders waiting to sell at a selected price while earning yield on their existing positions.
"Investors often have a price in mind at which they would buy more or take profits. Stock Dual Investment, lets them earn yield while working toward those targets.That is our UEX vision of bringing crypto and traditional assets together with more ways to put them to work," said Gracy Chen, CEO of Bitget.
This product is offered in partnership with VETA Finance, a structured-product infrastructure provider focused on digital assets and tokenized markets. Since 2022, VETA Finance has provided end-to-end solutions for trading platforms, asset managers, and wealth-management providers, spanning product structuring, pricing, hedging, execution, and settlement.
Daniel Yu, Founder of VETA Finance, said: "Tokenization solved how equities get on-chain. Structured products solve how those assets are retained and how they generate yield. We are delighted to join Bitget's rToken ecosystem as a first-batch quoting vendor and bring the pricing, hedging and lifecycle management capabilities we have built in crypto structured products to tokenized US stocks in full. Dual Investment is only the first step. Together with Bitget, we intend to turn every tokenized US stock into a complete product line."
By extending Dual Investment to tokenized U.S equities, Bitget is bringing structured investment strategies traditionally associated with financial markets into its unified digital ecosystem. Users can deploy stablecoins or eligible rTokens through a single platform, creating additional opportunities to manage their exposure to tokenized equities without navigating separate trading environments. The launch further advances Bitget's Universal Exchange vision by expanding how users can access and utilize both crypto and tokenized traditional financial assets.
For more information, visit: https://www.bitget.com/support/articles/12560603898683
About VETA Finance
VETA Finance is an infrastructure provider for digital asset structured products. Since 2022 it has delivered end-to-end structured products services, from quoting and structuring to pricing, hedging and settlement, to leading trading platforms, asset managers and wealth channels. Its product range spans the full crypto structured products spectrum, including Dual Investment, Sharkfin, Snowball, Fixed Coupon Notes, Accumulators and Decumulators, Collars and zero-coupon lending, and the same product matrix is now being extended to tokenized US equities. VETA's proprietary structured products management system provides channels with one-stop RFQ, booking, settlement and lifecycle management, complemented by algorithmic execution services. The team combines investment banking, asset management and top-tier fund derivatives experience with years of live crypto trading.
About Bitget
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 500+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships such as MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
For more information, visit: Website | X | Telegram | LinkedIn | Discord
For media inquiries, please contact: media@bitget.com
Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7d711fee-6a0a-4325-a1a2-a229bf9e545c
SOURCE: Bitget Limited
DISCLAIMER: BERNAMA MREM are not accountable for any causes of website defacement, misuse, or illegal activities connected to cryptocurrency, blockchain, tokenisation, or bitcoin. This material should not be considered as guidance or an opinion, as it does not constitute financial or investment advice. Use this information at your own risk; we are not liable for any losses or damages caused by the republication of this article.
--BERNAMA
Monday, 26 October 2026
New TOURISE and LIONS Advisory Study Reveals How Creativity Creates a Commercial Advantage for Destination Growth
New TOURISE and LIONS Advisory Study Reveals How Creativity Creates a Commercial Advantage for Destination Growth
- 50% of travelers cannot remember the last advertisement they saw for a tourism company or destination, with a further 7% unsure
- Tourism faces an $11 billion marketing investment gap: restoring the category’s share of voice to 3% would require global travel and transport ad spend to reach $43.4 billion by 2027
- 63% of Large Language Model (LLM) visibility is driven by long-term brand equity, compared with 22% from current marketing activity and 11% from citation volume
RIYADH, Saudi Arabia, Oct 23 (Bernama-BUSINESS WIRE) -- TOURISE, the world’s premier platform for shaping the future of global tourism, today released IDEAS That Travel, a new report developed in collaboration with LIONS Advisory. The study finds that while travel demand is rising, tourism brands are competing for attention in a more fragmented, socially driven and AI-mediated environment, where visibility alone is no longer enough to secure preference and growth.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20261021160141/en/
“Travelers are discovering destinations earlier and through more channels than ever, from social feeds and creators to communities and AI tools. That raises the bar for tourism brands. Creativity, distinctiveness and trust are becoming central to how destinations earn attention, build preference and remain relevant across the entire traveler journey,” said His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE.
IDEAS That Travel draws on an online survey of 8,374 consumers across 13 markets who had traveled internationally in the previous 12 months, conducted in December 2025, alongside in-depth interviews with global industry leaders and analysis of LIONS’ marketing research and case studies.
Interviewees include Tony Fernandes, CEO of Capital A and Co-Founder of AirAsia; David Droga, Vice Chair of Accenture; Gonzalo Brujó, CEO and Global Chairman of Interbrand; and Joanne Chehab, Head of MENA Global Business Solutions at ByteDance / TikTok.
The opportunity is significant, but so is the competition. Thirty-nine percent of travelers expect to travel more in the next 12 months than they did in 2025, rising to 51% of Gen Z and 47% of Millennials. Yet tourism marketing is struggling to stay memorable and distinctive: 60% of travelers say travel ads look similar, 43% find it hard to distinguish between travel brands, and 50% cannot remember the last tourism advertisement they saw, with a further 7% unsure.
At the same time, 55% of travelers already use AI in holiday planning and 62% expect to use it more often over the next year. The report argues that future growth will depend on brands building relevance before travelers enter the booking funnel, and doing so consistently across human and AI-led discovery.
“Creativity is a commercial advantage,” said Paul Coxhill, Chief Operating Officer & President, LIONS. “Numerous empirical studies evidence creativity’s role in business growth. The tourism sector is fertile ground for creative effectiveness. Few categories deal so directly in emotion, experience, and memory. Yet in recent years, the sector has seen massive shifts in how people discover, book, and engage with destinations. While demand is rising, so is competition and complexity.”
The report also identifies a widening visibility challenge. Global travel and transport advertising spend rebounded to an estimated $32.4 billion in 2025, but the category’s share of voice remains below pre-pandemic levels. Restoring it to 3% would require investment to reach $43.4 billion by 2027, an $11 billion increase in two years. The report stresses that the answer is not simply more spend, but smarter investment in the social, creator, video and entertainment-led environments where travel intent increasingly forms.
Against this backdrop, IDEAS That Travel sets out a practical framework for tourism brands built around five drivers of effectiveness: Investment, Distinctiveness, Engagement, Authenticity and Seamlessness. Together, they are designed to help brands build visibility, create memorable associations, earn attention through storytelling, strengthen trust through credible experiences, and connect the customer journey across physical and digital touchpoints.
Case studies from Airbnb, Tourism Australia, Visit Sweden, Visit North Carolina and Southwest Airlines show how the principles can be applied in practice. The report concludes that the tourism brands best positioned for future growth will compete not only for bookings, but for attention and cultural relevance, connecting storytelling, creators, AI, media and the lived experience into one coherent system.
The full report is available now at TOURISE.com.
About TOURISE
TOURISE is the world’s premier platform for redefining and shaping the future of tourism.
Powered by the Saudi Ministry of Tourism, the inaugural TOURISE Summit took place 11-13, November 2025 in Riyadh. TOURISE convened visionaries from government, business, investment, tourism and technology communities to deliver high impact initiatives and transformative deals that will reset the industry and build a tourism sector that is sustainable, equitable, and future-focused.
A year-round platform, TOURISE brings together leaders who share a vision to shape the traveler economy. This is where the next 50 years of tourism are shaped.
For more information about TOURISE, visit www.TOURISE.com.
About LIONS Advisory
LIONS Advisory is the consultancy practice of LIONS, helping ambitious marketing leaders establish marketing as a business growth engine through research, benchmarking, strategy and creative effectiveness. LIONS is part of Informa plc.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20261021160141/en/
Contact
For further details contact: media@TOURISE.com
Source : TOURISE
--BERNAMA
IDEAS That Travel draws on an online survey of 8,374 consumers across 13 markets who had traveled internationally in the previous 12 months, conducted in December 2025, alongside in-depth interviews with global industry leaders and analysis of LIONS’ marketing research and case studies.
Interviewees include Tony Fernandes, CEO of Capital A and Co-Founder of AirAsia; David Droga, Vice Chair of Accenture; Gonzalo Brujó, CEO and Global Chairman of Interbrand; and Joanne Chehab, Head of MENA Global Business Solutions at ByteDance / TikTok.
The opportunity is significant, but so is the competition. Thirty-nine percent of travelers expect to travel more in the next 12 months than they did in 2025, rising to 51% of Gen Z and 47% of Millennials. Yet tourism marketing is struggling to stay memorable and distinctive: 60% of travelers say travel ads look similar, 43% find it hard to distinguish between travel brands, and 50% cannot remember the last tourism advertisement they saw, with a further 7% unsure.
At the same time, 55% of travelers already use AI in holiday planning and 62% expect to use it more often over the next year. The report argues that future growth will depend on brands building relevance before travelers enter the booking funnel, and doing so consistently across human and AI-led discovery.
“Creativity is a commercial advantage,” said Paul Coxhill, Chief Operating Officer & President, LIONS. “Numerous empirical studies evidence creativity’s role in business growth. The tourism sector is fertile ground for creative effectiveness. Few categories deal so directly in emotion, experience, and memory. Yet in recent years, the sector has seen massive shifts in how people discover, book, and engage with destinations. While demand is rising, so is competition and complexity.”
The report also identifies a widening visibility challenge. Global travel and transport advertising spend rebounded to an estimated $32.4 billion in 2025, but the category’s share of voice remains below pre-pandemic levels. Restoring it to 3% would require investment to reach $43.4 billion by 2027, an $11 billion increase in two years. The report stresses that the answer is not simply more spend, but smarter investment in the social, creator, video and entertainment-led environments where travel intent increasingly forms.
Against this backdrop, IDEAS That Travel sets out a practical framework for tourism brands built around five drivers of effectiveness: Investment, Distinctiveness, Engagement, Authenticity and Seamlessness. Together, they are designed to help brands build visibility, create memorable associations, earn attention through storytelling, strengthen trust through credible experiences, and connect the customer journey across physical and digital touchpoints.
Case studies from Airbnb, Tourism Australia, Visit Sweden, Visit North Carolina and Southwest Airlines show how the principles can be applied in practice. The report concludes that the tourism brands best positioned for future growth will compete not only for bookings, but for attention and cultural relevance, connecting storytelling, creators, AI, media and the lived experience into one coherent system.
The full report is available now at TOURISE.com.
About TOURISE
TOURISE is the world’s premier platform for redefining and shaping the future of tourism.
Powered by the Saudi Ministry of Tourism, the inaugural TOURISE Summit took place 11-13, November 2025 in Riyadh. TOURISE convened visionaries from government, business, investment, tourism and technology communities to deliver high impact initiatives and transformative deals that will reset the industry and build a tourism sector that is sustainable, equitable, and future-focused.
A year-round platform, TOURISE brings together leaders who share a vision to shape the traveler economy. This is where the next 50 years of tourism are shaped.
For more information about TOURISE, visit www.TOURISE.com.
About LIONS Advisory
LIONS Advisory is the consultancy practice of LIONS, helping ambitious marketing leaders establish marketing as a business growth engine through research, benchmarking, strategy and creative effectiveness. LIONS is part of Informa plc.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20261021160141/en/
Contact
For further details contact: media@TOURISE.com
Source : TOURISE
--BERNAMA
Sunday, 25 October 2026
New JAHA-Published EggNest® Study and Texas State Regulatory Variance Validate Shift Toward Apron-Free Workflows in the Interventional Lab
MINNEAPOLIS, Oct 22 (Bernama-GLOBE NEWSWIRE) -- Egg Medical today announced the publication of a prospective study in the Journal of the American Heart Association (JAHA) evaluating its EggNest Enhanced Radiation Protection Devices (ERPDs). Conducted at The Christ Hospital in Cincinnati, OH, the real-world clinical study demonstrates that radiation protection allows interventional lab personnel to perform procedures safely without heavy personal lead aprons.
Validating these clinical findings in practice, the Texas Department of State Health Services recently granted a state radiation variance to Methodist Healthcare System of San Antonio.
"The EggNest system protects the entire team so they can choose to go apron-free or wear ultralight aprons that feel like a light vest," said Dr. Santiago Garcia, interventional cardiologist at The Christ Hospital and principal investigator of the study. "This comprehensive data provides interventional teams with an evidence-based pathway to significantly reduce orthopedic strain while enhancing radiation safety."
Key Findings Published in JAHA
"The EggNest system protects the entire team so they can choose to go apron-free or wear ultralight aprons that feel like a light vest," said Dr. Santiago Garcia, interventional cardiologist at The Christ Hospital and principal investigator of the study. "This comprehensive data provides interventional teams with an evidence-based pathway to significantly reduce orthopedic strain while enhancing radiation safety."
Key Findings Published in JAHA
- Apron-Free Reduction: The estimated annual collar dose for primary operators dropped from 86.7 mRem with standard shielding to 25.5 mRem with EggNest Complete (p < 0.001). For context, according to the CDC, a 5-6 hour flight yields radiation exposure of ~3.5 mRem.
- Minimal Exposure Across All Roles: With the EggNest Complete ERPD, total effective doses for all lab roles, including primary operators, scrub assistants, and circulating nurses, were 1% of the ICRP annual maximum (5,000 mRem).
- Ultralight Apron Performance: Pairing EggNest ERPDs with ultralight (0.125 mm) aprons yielded significantly lower annualized radiation doses than wearing traditional heavy (0.5 mm) aprons with standard shielding. The primary operator received an annualized EDE-1 dose of 51.4 mRem under 0.5mm lead aprons with standard shielding vs. 1.4 mRem under 0.125 lead aprons with EggNest Complete (p < 0.001).
"The radiation reduction we achieve with EggNest fundamentally changes how we approach lab safety—I feel completely comfortable working apron-free," said Dr. Tim Henry, Medical Director of The Carl and Edyth Lindner Center for Research and Education at The Christ Hospital and past president of SCAI. "It clears the way for a healthier, more sustainable future for operators and staff."
Lead-Free, Responsibly
Egg Medical emphasizes a flexible, safety-first philosophy: Lead-Free, Responsibly. Modern interventional labs are not one-size-fits-all, and EggNest technology is engineered to support apron-optional workflows where approved—never to force a single standard of practice.
Contact: Susan Storm, sstorm@eggmedical.com
A photo is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f11b7fd7-ba99-49e4-bf36-92a14d2f6c78
SOURCE: Egg Medical, Inc.
--BERNAMA
Lead-Free, Responsibly
Egg Medical emphasizes a flexible, safety-first philosophy: Lead-Free, Responsibly. Modern interventional labs are not one-size-fits-all, and EggNest technology is engineered to support apron-optional workflows where approved—never to force a single standard of practice.
Contact: Susan Storm, sstorm@eggmedical.com
A photo is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f11b7fd7-ba99-49e4-bf36-92a14d2f6c78
SOURCE: Egg Medical, Inc.
--BERNAMA
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