KUALA LUMPUR, May 20 (Bernama) -- Tokyo-based ITO EN Ltd has signed a global contract with Los Angeles (LA) Dodgers player, Shohei Ohtani, and appointed him as the company’s "Oi Ocha" Global Ambassador.
With a new key visual also being unveiled, it features Ohtani and "Oi Ocha", whereby he stands in a tea field holding a bottle of "Oi Ocha" with the main copy, "My green tea, My soul".
According to a statement, the new key visual will be used in stores, social media, special landing pages, and various advertisements.
The main copy, "Every day, there's a green tea that stands by my side" features words used on the back of the bottle in the message advertisement from ITO EN to Ohtani, which went viral on Japanese social media.
ITO EN will work with Ohtani to spread Japan's tea culture worldwide and contribute to the earth's future through green tea.
Beginning May 20, the first activity as ITO EN's "Oi Ocha" Global Ambassador will be the "#OiLAOhtani-san" campaign, which invites people to visit LA to watch Ohtani's match.
In addition, the ads will appear in both Japanese newspapers and worldwide such as the Nikkei, Asahi, Sankei, Mainichi, Yomiuri, Financial Times, LA Times, and Honolulu Star-Advertiser.
ITO EN will also publish the ads in all five major newspapers in South Korea, where Ohtani is particularly popular, including the Chosun Ilbo and the Dong-A Ilbo.
-- BERNAMA
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