INVNT GROUP welcomes Roc Nation veteran, Luca Zanello, as SVP of Content Strategy
New York, NY, May 3 (Bernama-GLOBE NEWSWIRE) -- Building on their successful partnership, INVNT GROUP and MSM (Media & Sport Management) enhance service offerings and commercial solutions tailored for talent and brands within the booming motorsports industry.INVNT GROUP, the global brand storytelling agency portfolio, was named Best Global Media Agency at the 2023 Automotive Marcomm Awards by Autocar, for groundbreaking campaigns with Lamborghini, Formula E, General Motors, Lotus, Rolls Royce and more. Over four decades, MSM has built standout relationships between brands, drivers, teams, and championships at the pinnacle of motorsport, including sponsorships, hospitality, and events.
The partnership brings the appointment of Roc Nation music and entertainment veteran, Luca Zanello, as SVP of Content Strategy at INVNT GROUP, fortifying the global suite of award-winning capabilities and integrated services within the motorsports including strategy, partnerships, experiential, digital, Web3, content, and culture. Zanello reports into Scott Cullather, President and CEO of INVNT GROUP, and CEO of INVNT.ATOM.
"Motorsports have not only captured the global imagination but have accelerated the expansion of its cultural influence at unprecedented speed. Our evolving collaboration with MSM, and appointment of Luca, places us at the forefront, allowing us to deliver pioneering, bespoke solutions to the motorsports industry. We are committed to enhancing the connection between brands, talent, and partners with audiences worldwide through dynamic storytelling and groundbreaking experiences. Together, we are charging the future of motorsports, transcending the boundaries of the racetrack,” said Scott Cullather.
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