KUALA LUMPUR, Oct 13 -- Millennials and Generation Z accounted for almost 40 per cent of the population in China last year, an important segment driving the Chinese consumer market, according to Euromonitor International.
The new report, ‘How China's Urban Millennials and Gen Z Live and Spend’ identified eight trends profiling Chinese urban millennials and Gen Z, according to the global market research company in a statement.
This includes Living on Smartphones, whereby Chinese urban millennials and Generation Z live on smartphones in every aspect of their lives, with M-commerce in China growing by 64 per cent in 2014-2019.
Chinese urban millennials, Generation Z live on smartphones in every aspect - report:
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