KUALA LUMPUR, Sept 5 (Bernama) -- Malaysians are among 96 per cent of users in Southeast Asia downloaded educational apps for children featuring cute characters of ‘Go East’ developed by COSCOI -- an animation character development and digital contents company in South Korea.
The users also includes those from Vietnam, Indonesia and Thailand whereby Vietnam and Indonesia take up 80 per cent of total sales. The apps have been downloaded about 40,000 times in a month after released, a statement said.
“I expect the apps to succeed in the global market without difficulty thanks to their strong showing in Southeast Asia. We plan to release 11 more educational apps this year,” said Coscoi vice-president, Ja Keun Kim.
The company recently released smart edutainment apps ‘Go East! Coloring’ and ‘Go East! Xylophone’ as part of ‘Coscoi Friends’ series using ‘Go East’ -- its typical intellectual property in animation. The app series have been distributed to 135 countries.
It also has signed a contract with Zalo -- a famous messenger app of Vietnam -- to supply ‘Go East’ emoticons soon and it is in consultation with other Southeast Asian companies over license for ‘Go East’ and other emoticons.
The company has developed Mobile App Service (MAS) -- a content management platform -- to launch and manage apps for an effective distribution and utilisation of ‘Go East,’ its intellectual property.
‘Go East’ is an animation content adapted from ‘Journey to the West’ -- a 15th century classical Chinese novel which deals with the adventures and exploits of a monkey named Sun Wukong.
Characters in the story also received positive responses in global character, animation and IP exhibitions including the LIMA 2018 in Las Vegas, USA, the Beijing International Film Festival in Beijing, China and the Mifa 2018 in Annecy, France. More details at http://www.coscoi.net.
-- BERNAMA
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