KUALA LUMPUR, Sept 20 (Bernama) – The Global League Attractiveness Index introduced by Euromonitor International today has highlighted football as the most prominent global sport.
Besides the Premier League, Bundesliga, Major League Soccer (MLS) and La Liga also claim spots in the top 10 leagues, with nine football leagues listed in the top 20, making football the world's most popular sport.
Index results show North America as the global powerhouse in domestic league performance, securing four of the top five places in the index with the National Football League (NFL) on top, outpacing runner-ups including the National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL).
“Legacy sports leagues in the United States and Canada -- such as the NFL -- claim the top spots in the Global League Attractiveness Index with popularity sustained annually by the Super Bowl, drawing in millions of fans globally,” said Euromonitor International sports industry manager, Alan Rownan.
“The dominance of North American juggernauts isn’t to be ignored, nor is the performance of the Premier League in European football, however, we do not expect the index results to remain static as we update it annually,” he added.
The guide analyses a range of key metrics directly and indirectly influencing league performance and index positions, from physical and digital fan base behaviour to broader economic context.
-- BERNAMA
No comments:
Post a Comment