KUALA LUMPUR, Oct 17 (Bernama) -- PubMatic, an independent technology company has announced a new integration partnership with FreeWheel, a global technology platform for the television advertising industry.
According to a statement, through this enhanced integration, PubMatic’s Activate will now have direct access, through FreeWheel, to premium publisher connected television (CTV) ad inventory.
“Since launching this year, Activate has gained traction worldwide as the end-to-end supply path optimisation solution of choice for agencies and advertisers.
“FreeWheel has been an important PubMatic partner for many years, and we look forward to deepening our relationship through this integration, giving buyers more control over their CTV investments,” said PubMatic Vice President, CTV/OTT and Video, Nicole Scaglione.
Meanwhile, FreeWheel Vice President, US Head of Demand, Jon Mansell said: “In integrating with PubMatic’s Activate, our goal is to drive incremental demand for publishers while giving advertisers more control and choice into how publisher inventory can be purchased.
“We hope that by doing so, we can drive more growth, momentum and innovation in today’s TV ad ecosystem,” he added.
This new partnership will bring key benefits and new capabilities for the TV ad ecosystem whereby ad buyers working with PubMatic will now have an enhanced and streamlined ability to transact across a larger and more diversified pool of premium CTV ad inventory.
In addition, FreeWheel publishers will have access to unique campaign budgets only available through Activate.
In doing so, the two companies aim to provide increased interoperability, efficiency and transparency for buyers and sellers of premium CTV ad inventory at scale.
-- BERNAMA
No comments:
Post a Comment