KUALA LUMPUR, March 27 (Bernama) – A new study from Juniper Research has forecasted operator business messaging traffic will reach 2.8 trillion messages by 2027; rising from 1.9 trillion in 2023.
This growth of 45 per cent over the next four years will be driven by Rich Communication Services (RCS) business messaging which is anticipated to surpass 630 million messages by 2027; playing an increasingly important role in platform vendors’ business messaging revenue.
As part of the study, Juniper Research released its latest Competitor Leaderboard for 2023. Underpinned by a robust scoring methodology and coupled with participant interviews, the new Competitor Leaderboard ranked the top 20 leading mobile messaging platforms, using criteria such as the completeness of their solutions and their future business prospects.
According to Juniper Research in a statement, the top five vendors for 2023 are Infobip, CM.com, Vonage, Route Mobile and Sinch.
The research found that the leading players scored well on the comprehensiveness of their platforms and their support for rich media technologies, most notably RCS.
The report warned that a potential new challenge is emerging in the form of the Global System for Mobile communications Association (GSMA)’s Open Gateway programme, enabling the development of new authentication services that could provide a low-cost alternative to business short messaging service (SMS).
These emerging authentication services will provide direct competition to authentication use cases, such as Multi-factor Authentication (MFA) and One-time Passwords (OTPs), causing the growth of SMS revenue for these messaging vendors to slow over the next four years.
In turn, the report urges messaging vendors to develop and monetise RCS messaging services that leverage the conversational nature of the technology to counter this slowing growth.
-- BERNAMA
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