Mary Kay appoints Sheryl Adkins-Green as Chief Experience Officer

 

“Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” said Adkins-Green. “This will be my mantra as I take on this exciting new role.” (Credit: Mary Kay Inc.) 

KUALA LUMPUR, Feb 15 (Bernama) -- Iconic beauty and entrepreneurship company, Mary Kay Inc has appointed Sheryl Adkins-Green as Chief Experience Officer, who has been with the company since 2009 and previously held the position as Chief Marketing Officer.

According to Mary Kay in a statement, Adkins-Green will support the success of millions of Independent Beauty Consultants’ businesses via a 360-degree integrated customer experience, in her new role.

She will continue to lead the Global Brand Experience Division and the company’s in-house creative agency that create marketing campaigns, multi-media design assets, social media content and integrated digital communications, enabling Independent Sales Force to provide personalised beauty experiences and customised service to their customers.

By combining research, data analytics and trend forecasts, Adkins-Green and her team will anticipate the needs and expectations of Independent Beauty Consultants and their customers in over 35 countries.

“Sheryl’s experience as a customer-first marketer with an emphasis on unparalleled service makes her a natural fit as our Chief Experience Officer.

“She’s beyond passionate about the Mary Kay opportunity, and we are thrilled to see how her global strategy will continue to make a difference in the lives of women across the globe,” said Mary Kay President of Global Sales & Marketing, Nathan Moore.

Adkins-Green brings significant experience in strategic planning, business development and corporate partnerships to her role, in which prior to joining Mary Kay, she held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup and Kraft Foods.

Closely aligning with Mary Kay’s mission of enriching the lives of women and their families, she is actively involved in the community via the Mary Kay Ash Foundation.

-- BERNAMA