NATURO ACHIEVES BREAKTHROUGH IN GLOBAL MILK MARKET FOR DIGESTIBILITY

KUALA LUMPUR, Oct 5 (Bernama) -- Naturo, the company behind the world-first patented 'Haelen' milk processing technology which gives fresh milk a 60-day shelf life has achieved another significant breakthrough in the global milk market, this time for digestibility.

Haelen technology is the biggest development in the global milk industry since pasteurisation, according to a statement.

Haelen Founder and Chief Executive Officer, Jeff Hastings said that the significant digestibility result would provide unique opportunities worldwide.

“This latest digestibility finding is an incredible market breakthrough for our Haelen Technology partnerships and licensing agreements worldwide as well as opening the door to new products and market opportunities.”

The digestibility breakthrough, together with the 60-day shelf life, further cements the company's expansion plans to take Haelen technology worldwide via partnerships and licensing agreements.

Recent consumer trials and Commonwealth Scientific and Industrial Research Organisation (CSIRO) research validation have proven that milk processed using the Haelen Method results in 100 per cent fresh, natural milk that is twice as digestible than any other processed cow's milk available on the Australian market, without adding anything to the milk.

The research followed a 2021 consumer trial showing that two-thirds of participants who normally experienced adverse reactions to cow's milk found that Haelen processed milk eliminated or reduced the reaction.

One of the differences between standard milk processing (pasteurisation, UHT and ESL) and Haelen is how milk whey proteins are treated. With Haelen, whey proteins are broken down further allowing for easier and faster digestion and enhanced nutrient absorption.

With Haelen processed milk formally approved by Australia's State regulators for domestic sales, and export registration due in October 2022, it will become the first non-thermal milk technology to be approved for export, creating the opportunity to sea-freight 100 per cent natural, fresh Australian milk overseas.

-- BERNAMA