KUALA LUMPUR, Aug 11 (Bernama) -- TechnologyAdvice, a full-service B2B media company and leading provider of media, brand, and demand services has purchased TechRepublic, the B2B brand previously owned by Red Ventures and CNET Media Group.
According to a statement, the acquisition will include a global team of dynamic technology and media professionals who will augment TechnologyAdvice's growing team in the US, the UK, Singapore and Australia.
"The acquisition of TechRepublic presents an incredible opportunity for TechnologyAdvice to build upon our core purpose of creating opportunity for technology buyers, technology vendors, our team members, and our communities,” said TechnologyAdvice Founder and Chief Executive Officer, Rob Bellenfant.
“The deal grows our audience substantially - enabling our 600+ technology clients to more intelligently engage with over 10 million technology users every month.”
For more than 20 years, TechRepublic has been a leading resource for IT and business decision makers with innovative web, video, and audio content that reaches an impressive global community of over 18 million registered users.
The deal further spurs TechnologyAdvice's trajectory of intense growth which began early last year with the acquisition of Quinstreet's B2B media business unit, a move that added world-class talent, proprietary technology, and best-in-class content to TechnologyAdvice’s core performance marketing services.
The strategic moves of the last 18 months have positioned TechnologyAdvice as a major player in the B2B media space with the capability to meet technology buyers at every point in their increasingly unique journeys.
More details at http://technologyadvice.com.
-- BERNAMA
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