KUALA LUMPUR, Nov 26 -- With the international e-bike market being driven by Europe as demand for e-bikes among seniors in the EU market increases, the average unit price of e-bikes exported to the EU from Taiwan has also risen significantly by 36.7 per cent, creating an increase in the overall export value of e-bikes.
Taiwan's export structure, apart from Europe, is led by exports of e-bikes to North America and in 2019 reached 144 thousand units in volume, ranking first in terms of growth of export value among all regions.
The rising awareness of environmental protection and the popularisation of leisure and fitness concepts, e-bikes have become a new model of ‘green transportation’ due to their various advantages, such as power saving and zero pollution.
Since the rise of the sharing economy, the Taiwanese bicycle industry was hit hard as the overall export value of Taiwanese bicycles slid downward. However, e-bikes have experienced ‘a rise in both volume and price’ recently.
According to a statement, the Taiwanese bicycle industry stresses quality over quantity as well as pursuing high-tech and high-value-added products. It has also greatly affected the development of global bicycle technology.
In recent years, Taiwan's two major bicycle brands - Giant and Merida - have actively developed e-bike products, to satisfy the global demand.
Giant, whose bicycles are currently sold in over 50 countries with over 10,000 distributors globally, has been developing power-assisted bicycles since 1999. It was also the first brand to bring power-assisted bicycles into the European market.
Founded in 1972, Merida Industry Co Ltd has also been targeting the trend of e-bikes. This year, Merida launched the eONE-SIXTY and has again won the Taiwan Excellence Silver Quality Award due to its variety of unique designs.
-- BERNAMA
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