KUALA LUMPUR, Aug 25 -- SweeGen has announced its joint venture with the China Commercial Foreign Trade Group (CCFT) as the strategic partner to distribute Bestevia® next generation non-GMO zero-calorie stevia sweeteners via its extensive distribution channels in China.
According to a statement, CCFT’s affiliate company China Commerce Sugar Industry Co is one of the largest sugar distributors and trading partners internationally.
The joint venture will transform the sugar market by providing food and beverage manufacturers in China with the highly sought-after sugar reduction solutions from SweeGen.
The strategic partnership comes at a time when SweeGen is expanding its regional applications capabilities worldwide to support and collaborate closely with its customers to enable unique local solutions.
Stevia distributorship in China is in line with SweeGen’s mission to help reduce sugar and artificial sweeteners in the global diet.
SweeGen’s Bestevia® Taste Solutions proprietary taste and sweetener platform offers solutions for food and beverage applications across the spectrum, including beverages, dairy, confectionery, bakery and sauces.
Bestevia Taste Solutions deliver the industry’s most cost-effective and best tasting complete sugar reduction options.
China consumes approximately 15 million tonnes of sugar annually. Growing health problems linked to obesity and diabetes are a concern to government health officials.
-- BERNAMA
No comments:
Post a Comment