KUALA LUMPUR, Nov 26 -- PureCircle, the world's leading producer and innovator of great-tasting stevia sweeteners will showcase its next generation stevia leaf ingredients at the three-day Food Ingredients (Fi) Europe in Paris, France, beginning Dec 3.
For the first time, the Company will bring PureCircle Gourmet Ice Cream with zero added sugar to Europe for attendees to enjoy. It will craft its indulgent ice cream onsite in two classic flavours: chocolate and vanilla.
PureCircle Ice Cream is sweetened with its next generation stevia sweetener, which was introduced this past summer in Chicago, the site of the Company’s global headquarters, according to a statement.
The Company served the ice cream to thousands of people in Chicago and received overwhelmingly positive responses with consumers stating their intent to purchase the ice cream, and that the ice cream improved their taste perception of stevia as an ingredient.
PureCircle will also offer a robust menu of no added sugar products made with its sugar-like, plant-based, next generation stevia leaf ingredients. Attendees visiting PureCircle’s exhibit space will be treated to sweet and savoury food and beverage items.
PureCircle recently expanded use of its new proprietary stevia leaf variety. Carefully cultivated by PureCircle and successfully field-tested, this new stevia varietal yields greater quantities of its sugar-like next generation stevia ingredients compared to previous generations of stevia plants.
This breakthrough further improves PureCircle’s ability to deliver an ample, sustainable supply of next generation stevia leaf ingredients to food and beverage companies.
More information at https://www.purecircle.com.
-- BERNAMA
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