GMAC acquires The MBA Tour

KUALA LUMPUR, Jan 15 (Bernama) -- The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, acquired The MBA Tour on Jan 10, 2019.

The MBA Tour, which was started in 1993, hosts over 60 business education events each year across six continents and connects candidates with business schools from North America, Europe, Asia, Australia and South America.

GMAC will add value by integrating its market intelligence and digital assets to create a richer event experience and attract prospective students through comprehensive recruiting solutions that align its data, reach and presence along multiple candidate touchpoints.

“The acquisition of The MBA Tour is part of an ongoing effort to develop smarter, more innovative ways to help business schools grow their candidate pipeline while providing programmes with more intuitive, data-driven solutions to meet their recruiting needs.

“Building a robust and diverse pipeline is a critical issue facing business schools around the world, and GMAC recognises the important role it plays in connecting schools and candidates,” said GMAC president and chief executive officer (CEO), Sangeet Chowfla, in a statement today.

The MBA Tour CEO and managing director, Peter von Loesecke, said: “GMAC is well-positioned to make these events more compelling for schools and candidates … (and) for more meaningful discourse.”

More details at www.gmac.com.

-- BERNAMA