KUALA LUMPUR, Dec 10 (Bernama) -- Malaysia will sell Taiwan-grown premium products as part of the Taiwan’s Council of Agriculture efforts to promote Taiwan's agricultural products in Southeast Asian countries under the New Southbound Policy.
The council has collaborated with Taiwan-based agricultural E-commerce website, ‘The Wonderful Food’ -- one of the most popular online grocery store rated by consumers, according to a report published by the Organic Lifestyle Magazine in 2017.
The website which sees a great opportunity to enter the Malaysian market has cooperated with E-commerce websites in Malaysia to sell Taiwanese agriculture products as the food products are highly accepted by Malaysian Chinese.
The business expansion plan is designed to deliver the freshest and best quality agricultural products directly from Taiwan to customers worldwide as this year, the site expects to reach overall sales of US$6.45 million for domestic and international business. (US$1 = RM4.17)
Council of Agriculture in a statement said Malaysian Chinese count for nearly 30 per cent of the total population in Malaysia, while the rest of the population see Taiwanese products as quality goods.
Products such as soybean and black bean milk made from Taiwan-grown beans are the top-selling products sold in the sites. The canned peeled chilli pepper and ginger in sesame oil and tea seed oil are also considered popular products among the customers.
Consumers in Hong Kong and Macau currently are able to place orders through the website while customers in Japan, Singapore and Malaysia will be able to purchase Taiwanese products from the online store soon.
-- BERNAMA
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