KUALA LUMPUR, Oct 2 (Bernama) -- Japan’s Seiko Watch Corporation has established Grand Seiko Corporation of America – the world’s first independent Grand Seiko company to market the brand in the United States.
The Grand Seiko Corporation of America was incorporated under the law of New York State and is a wholly owned subsidiary of Seiko Watch Corporation.
It will market the 1960 born Grand Seiko through its existing network of retail partners – the Grand Seiko Boutique, Beverly Hills and the Seiko Boutiques in New York and Miami.
Seiko Watch Corporation in a statement said, further plans for an increased retail presence and other marketing initiatives will be unveiled in New York in November.
Chairman and Chief Executive Officer of Seiko Watch Corporation, Shinji Hattori said: "The creation of this new company is an important part of our global strategy to raise further the profile of Grand Seiko. Grand Seiko has been making remarkable progress in the USA in the past two years.
“The new company will be able to build on that momentum, focussing uniquely on developing Grand Seiko as a luxury watch brand and serving the needs of retail partners and our customers," said Hattori.
Since its international launch in 2010, Grand Seiko's reputation as a leading luxury watch brand has grown rapidly – thanks to its award-winning mechanical watch series and its unique Spring Drive and exclusive quartz collections. More details on www.grand-seiko.com
-- BERNAMA
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