Friday, 26 October 2018

Japan´s SHISEIDO releases online film capturing 'The Power of Makeup´


KUALA LUMPUR, Oct 26 (Bernama) -- Japan’s SHISEIDO Co Ltd has presented ‘The Party Bus’, an online film that pushes the boundaries of imagination to entice new explorations into beauty and self-expression through ‘The Power of Makeup’.

Through harnessing ‘The Power of Makeup’ the heroine discovers a unique personal expression that empowers her with the courage to chart her own course and follow her true desires, a statement said.

The film showcasing Japan's ultra-precise 3D animation technology, capturing the vitality of a fantasy world in a deeply immersive way centered on three protagonists, Princess Kaguya, her lover Dracula and the mysterious Samurai Zombie.

When technology meets creativity in the medium of film, an entirely new visual experience is conceptualized, elevating the familiar into a completely new genre: Makeup Entertainment.

‘The Party Bus’ is the second and latest installment of the company's original web-based films after the award-winning, ‘High School Girl?’ which garnered over 10 million YouTube views after its release in 2015.

It was created from the imagination of critically acclaimed Director Show Yanagisawa to celebrate the beauty of individuals and champion the expression of one's true self in its purest form featuring mythical beings in a powerful story of personal courage and revelation.

The online film is available at YouTube: https://www.youtube.com/watch?v=J3DDjKMWkTw or more details on https://www.shiseido.co.jp/gb/thepartybus

SHISEIDO is the first Western-style pharmacy in Japan. By merging artful science and Japanese aesthetics, it has become known around the world as the premier cosmetics brand with roots in Japan.

-- BERNAMA

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