KUALA LUMPUR, Feb 21 (Bernama) -- Cross border online shopping platform, 28Mall.com has allocated over RM100,000 worth of e-AngPow called HongBao$ (HB$) for this year Chinese New Year (CNY).
The 28Mall members can claim e-AngPow each day to share with their friends via social media, the company said in a statement here today.
"The senders will receive more HB$ automatically when their friends accept their e-AngPow. The more they send, the more HB$ they get," it said.
An AngPow mostly refers to the traditional Chinese gift of money which is given during special occasions such as CNY.
The company said the HB$ e-AngPow can only be used to offset purchases in 28Mall or to exchange for 100 per cent redemption HB$ items and non-transferable.
To promote the use of the digital AngPow, the company launched two CNY offers which valid till Feb 28.
Under the "send e-AngPow, win cash" offering, the member who sends 28Mall e-AngPow and refers the highest number of new members will get US$2 cash and HB$2.80 per member.
Meanwhile, top three shoppers with highest spending (based on amount paid, excluding vouchers) will earn credits into their 28Mall cash wallet.
Co-Founder of 28Mall.com, Fione Tan, said being a cross border online-to-offline commerce, the e-mall could help Malaysia brands to export to China and overseas.
"Unlike other marketplaces, 28Mall only accepts brand owners or authorised distributor to ensure all products are authentic, so that consumers can shop with ease of mind," she added.
The company said 28Mall.com has attracted over 300 international and local brands. It also offering delivery logistics services for sellers, with successfully delivered items to the ASEAN countries, Hong Kong, China, South Korea, USA, Spain and Poland.
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