LONDON, Jan 16 (Bernama-BUSINESS WIRE) -- Market research company Euromonitor International revealed today the top 10 global consumer trends for 2018.
According to the report, ‘Top 10 Global Consumer Trends for 2018’, people’s growing curiosity about their genetic make-up and a rising interest in personalised health and beauty are fuelling a global market expected to soar by 2022. A new wave of companies aims to provide consumers with genetic findings related to their general health, fitness and nutrition, with the market growth being global and competition in the largely unregulated Chinese market particularly intense.
“The consumer market still faces hurdles, such as country-specific regulations. Companies will need to be clear and upfront with consumers about the limitations of findings, or risk losing their trust” states report author Alison Angus, Euromonitor International’s Head of Lifestyles. “However, things are improving on the regulatory front and with the market continuing to evolve, it is likely that further innovative start-ups will invest in new technologies.”
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