GEORGE
TOWN, July 28 (Bernama) -- GCH Retail (M) Sdn Bhd (GCH Retail),
the owner Cold Storage, has launched the ‘Clean Food Australia’ campaign
in conjunction with the visit by the South Australia Trade Mission
here today.
Its Upscale Supermarket Director, Alice
Lau, said the campaign was the first of its kind in Malaysia,
featuring a wide range of premium quality natural food options from various
producers across Australia to promote clean eating among Malaysians.
She said the campaign
included a series of promotional and sampling activities of
Australian products, adding that clean eating referred to a healthy
lifestyle approach to food and its preparation.
“In line with our aim
of providing customers with fresh and superior range of quality
products, Cold Storage is happy to be partnering with The Model Cook and our
Australian trade partners to encourage Malaysians to be more mindful
of what they eat through clean eating," she told reporters after the launch
of the campaign by South Australia Health Minister, Jack Snelling.
GCH Retail, the manager of Giant
hypermarket and supermarkets, Cold Storage, Mercato and Jasons Food Hall
premium grocery outlets, is a subsidiary of Dairy Farm International Holdings
Ltd.
Lau said there Cold Storage has eleven
branches in the Klang Valley, two in Penang, one in Johor Bahru and one in
Kuching, Sarawak.
"Through this campaign, we will be
able to reach out to the wider public on the benefits of clean foods --real
natural and wholesome foods that have been minimally processed -- in helping
them to live a healthier and fuller lifestyle.
"We look forward to making this
event an annual one to encourage more Malaysians to adopt healthy and
clean eating habits, and to also continuously expand our range of premium
gourmet products for a more pleasurable shopping experience for our
customers," she said.
GCH currently operates 141 stores in
Peninsular Malaysia and in Sabah and Sarawak.
-- BERNAMA
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