NEW YORK, April 20 (Bernama-BUSINESS WIRE) -- Calvin Klein, Inc.
today announced a new global creative strategy for the company, which
will unify all Calvin Klein brands under one creative vision. Francisco
Costa, Women’s Creative Director, Calvin Klein Collection, and Italo
Zucchelli, Men’s Creative Director, Calvin Klein Collection, will be
leaving the company.
The strategy comes as part of a global evolution in the direction of the Calvin Klein brand, which began with the reacquisition of its jeans and underwear businesses in 2013. As the company continues to build itself into a $10 billion global retail sales business, this undertaking will further solidify the brand’s positioning worldwide and pave the way for future long-term global growth. The new brand direction will ultimately follow one creative vision across all categories of the business. An announcement will be made in due course.
http://mrem.bernama.com/viewsm.php?idm=26640
The strategy comes as part of a global evolution in the direction of the Calvin Klein brand, which began with the reacquisition of its jeans and underwear businesses in 2013. As the company continues to build itself into a $10 billion global retail sales business, this undertaking will further solidify the brand’s positioning worldwide and pave the way for future long-term global growth. The new brand direction will ultimately follow one creative vision across all categories of the business. An announcement will be made in due course.
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