SINGAPORE, Jan 19 (Bernama) -- In light of the recent establishment of
the ASEAN economic community (AEC), it is becoming essential for
companies to look for fresh avenues to maximize profits. Currently, the
ASEAN-5 countries (Singapore, Malaysia, Thailand, Indonesia, and
Philippines) leave more than USD nine billion untapped because they
hesitate to implement even small price increases. This is the result of
the ASEAN Pricing Stress Test 2016 conducted by Simon-Kucher &
Partners. The global strategy and marketing consultancy analyzed
approximately 1,200 publicly traded companies in the region, focusing on
the consumer and retail, manufacturing, oil and gas, construction, and
chemical industries. "Companies completely underestimate the huge
potential of small price increases," says Dr. Jochen Krauss, Managing
Partner of the Simon-Kucher & Partners office in Singapore.
http://www.bernama.com/bernama/v8/newsindex.php?id=1208235
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