KUALA LUMPUR, Jan 22 (Bernama) -- Taiwanese firm operating in Singapore, Hua Yao International Travel Service Co Ltd and the city state’s largest tour operator, Chan Brothers Travel recently signed a memorandum of cooperation and agreed to bring 1,000 Singaporean visitors to Taitung in 2024.
Witnessed the signing were Magistrate of Taitung County, Yao Ching-ling who led a delegation on a tour to Southeast Asia as part of the Taiwan County of Taitung’s efforts to promote tourism in the overseas market; as well as Taiwan’s envoy to Singapore, Dr Tung Chen-yuan.
In order to attract more overseas travellers, the Taitung County Government has actively worked with domestic and foreign companies to hold promotional events since COVID travel restrictions were lifted in late 2023.
Following a presentation in Kuala Lumpur on Jan 15, the delegation of county officials and business owners went to Singapore, where they called on the country’s top three travel agencies and held another event, attended by Dr Tung and the director of the Taiwan Tourism Administration’s office in the Southeast Asian country, Cheng Chih-hung.
“Taitung looks forward to welcoming friends from Singapore to experience the county’s unique, leisurely tempo. Our land in Taitung is rather clingy and I highly recommend a slow and thorough visit so that you can really feel what it is like to be there,” said Yao in a statement.
In addition to subsidies from the Tourism Administration, Yao announced more incentives, including an extra bonus, which will be effective on Feb 1, for tour groups which stay at least two nights in Taitung.
Furthermore, the first 100 visitors from Singapore who come to Taitung with the help of a travel agency and who are eligible to receive incentives for travel to Taitung in 2024 will receive a gift box of sugar apples.
Meanwhile, Chan Brothers Travel executive director, Chan Guat Cheng said Taitung has been a favourite destination for Singaporean travellers because of its laid-back atmosphere, beautiful scenery and indigenous culture.
Prior to the activities in Singapore, a presentation was held to brief Malaysian tour operators on travel incentives and highlights including leisure farms, Instagram-worthy spots, local festivities, indigenous cuisine and halal-certified restaurants.
-- BERNAMA
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