PubMatic Introduces Unified Self-service Advertising Platform For Commerce Media

KUALA LUMPUR, July 26 (Bernama) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has launched Convert, a unified self-service advertising platform for commerce media.

Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and their advertisers, enabling both onsite and offsite monetisation, including sponsored listing ads and connected TV (CTV).

According to PubMatic in a statement, Convert helps commerce media networks leverage their valuable first-party data for audience extension at scale across the open internet.

“Data access, monetisation, and control are critical for commerce media networks and their advertisers, and PubMatic has a strong history of leadership and innovation in these areas.

“By making substantial investments in developing customised technology with Convert, we are confident in our ability to continue to drive increased value for our customers,” said PubMatic Vice President of Addressability and Commerce Media, Peter Barry.

Leading industry brands, retailers, and advertisers such as IPG Mediabrands, Coles 360, dentsu, Lyft Media, MiQ and Wallapop have joined PubMatic as partners in the development and announcement of its commerce media platform.

The new offering is built for both traditional retailers as well as a wide variety of transaction-based businesses such as transportation or food delivery providers, travel companies, or any scaled Internet company that processes transactions.

Empowering commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace, Convert brings together essential monetisation and optimisation capabilities across sponsored listings, CTV, video and display ad formats.

An unbiased, privacy-centric full-stack solution, Convert ensures transparency in fee and pricing structures along with automation and scalability for commerce media networks and advertisers.

The new platform complements PubMatic’s existing commerce media capabilities offered via Connect, the omnichannel addressability solution launched in 2022 that enables data access and control on the sell-side, closer to the consumer.

-- BERNAMA