KUALA LUMPUR, April 25 (Bernama) -- A new study from Juniper Research, foremost experts in payments, revealed that carrier billing spend will reach US$122 billion globally by 2027, rising from US$70 billion in 2023. (US$1=RM4.42)
In a statement, Juniper Research said this growth of 74 per cent over the next four years will be driven by carrier billing expanding beyond content and into physical goods and ticketing.
The market-leading report assesses key verticals across digital content, physical goods and services, and ranks carrier billing spend by the following top verticals, in 2027 which are Digital Games (34 per cent); Digital Videos (25 per cent); Physical Goods (21 per cent); Ticketing (seven per cent); Digital Music (six per cent) and Other (seven per cent).
Carrier billing is a mobile payment method which allows users to make purchases by charging payments to their mobile phone carrier bill.
Whilst digital games and video will account for almost 60 per cent of global carrier billing spend by 2027, the report identified digital ticketing as the fastest-growing area, a key focus for carrier billing platforms and operators over the next four years driven by Mobility-as-a-Service (MaaS) subscription platforms.
The report identified Japan as being a market of particular interest. Whilst accounting for only two per cent of global mobile subscribers, it will represent 12 per cent of global carrier billing spend by 2027.
A preference for cash amongst consumers and concerns about using payment cards online will drive users to increasingly adopt carrier billing.
As such, the report urged carrier billing platforms to accelerate their partnerships with online retail merchants, enabling retailers to offer carrier billing payment solutions, and additionally benefit from Japan’s higher-than-average carrier billing spend.
-- BERNAMA
No comments:
Post a Comment