KUALA LUMPUR, Feb 11 (Bernama) -- Manchester United (the Company, the Club, and the Group) has announced a landmark multi-year partnership which sees Tezos, one of the world’s most advanced and sustainable blockchains, featured on the Club’s range of men’s and women’s training kits.
According to a statement, Tezos-branded training kit will be worn by the first team squad for the first time prior to this weekend’s match against Southampton, introducing Manchester United fans to the partnership and Web3 technology through the Tezos blockchain.
Tezos is at the forefront of the global blockchain revolution which allows for fast, secure and efficient digital interactions without the need for intermediaries.
An original proof-of-stake blockchain, Tezos was built with an energy-efficient design that allows it to operate in a cleaner and more environmentally friendly way than other blockchains.
Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson said: “This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the Club and our fans, can interact.
“Partnerships are at the core of our strength as a club, supporting the drive for success on the pitch, and we are delighted to welcome Tezos as the latest industry leader to join our family of partners.”
Meanwhile, Head of Adoption and Business Development, Tezos Ecosystem, Edward Adlard said: “Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners. Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement.”
In addition to the Tezos branding on the Club’s training kit, the partnership will also include several new fan experiences built on the Tezos blockchain and a pledge to support Manchester United Foundation with ongoing donations in tez, the native currency of the Tezos blockchain, to train, educate and inspire young people within the local community.
-- BERNAMA
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