New loyalty solutions will increase member engagement and generate revenue uplift for EVA Air’s loyalty program
TORONTO, Dec 16 (Bernama-GLOBE NEWSWIRE) -- Award-winning, Taiwanese carrier, EVA Air, and global leader in loyalty commerce, Points (Nasdaq: PCOM) (TSX: PTS), have entered into a new multi-year collaboration to introduce a series of member benefits that will increase customer engagement and generate additional ancillary revenue streams for the carrier via the Infinity MileageLands program.The partnership began November 11, 2021 with the introduction of Purchase Miles, which leverages Points’ Buy solution and enables customers to get to their rewards sooner by buying additional miles at a preferential rate. A series of additional loyalty solutions designed to offer members even more utility and value when accruing miles will be introduced in 2022.
EVA Air is also leveraging Points’ industry-leading loyalty marketing expertise and data-driven insights to develop personalized campaigns to the Infinity MileageLands membership base which is expected to drive additional growth for the program.
“EVA Air is glad to collaborate with Points and Collinson and to create various loyalty programs, allowing our members to accumulate miles more easily and get better value from their online purchase,” said EVA President Clay Sun. “By leveraging the 2 partners’ expertise, EVA can extend the loyalty programs into our members’ daily life and increase their engagement opportunities. We are excited about the new programs and the added benefits for our members.”
A further addition as part of the new partnership is EVA Mileage Mall, a market-leading, earning platform powered by Collinson Valuedynamx. Customers can shop their favourite brands online and earn additional miles that are credited to their membership accounts via an integration with Points’ Loyalty Commerce Platform.
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