ZENFOLIO SEES BIGGER PICTURE BUYING FORMAT TO EXPAND PHOTOGRAPHER SERVICES

KUALA LUMPUR, Nov 12 (Bernama) -- Zenfolio, the leader in creative and business solutions for photographers, has announced acquiring Format, a major website-building platform and marketplace based in Toronto, Canada, used by professional photographers and artists worldwide.

Both companies offer Software as a Service (SaaS) business solutions – Zenfolio since 2006 and Format since 2010. Combined, these two market leaders provide the most comprehensive service offering to photographers and artists, leveraging their respective brands and complementary strengths.

Sharing the rationale for bringing the two companies together, Zenfolio CEO, John Loughlin said in a statement: “We deeply respect the Format brand, their employees and community, and the business they have built. This combination will expand the capabilities and services offered to our respective customers.”

“Bringing together two leading platforms for photographers allows us to accelerate the development of new services by taking best in breed features and capabilities and making them available to customers of both companies.”

Meanwhile, Lukas Dryja, Format CEO and Co-Founder said: “Since creating Format, we have cared deeply about our community and team.

“Partnering with Zenfolio is a tremendous opportunity for both. The Format community will benefit from Zenfolio’s extensive technology services while Zenfolio customers will have access to world class tools and designs to showcase their work online.”

Zenfolio, which recently unveiled a new cloud-based technology platform using artificial intelligence and machine-learning that is redefining the business of photography, leads the industry in workflow automation, helping photographers manage and grow their businesses, while spending more time behind the lens.

The two brands will initially operate in parallel, each retaining its current employee workforce and subscription base, with Format and Zenfolio continuing to be headquartered in Toronto and Menlo Park, California, respectively.

-- BERNAMA