KUALA LUMPUR, July 8 -- PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, has announced a major global virtual event entitled Envision: What’s Next For Addressability.
The event will stream more than 25 continuous hours of content for brands and publishers worldwide, putting addressability in the spotlight.
According to a statement, Envision is open to the public and will take place on July 14, beginning at 9am Australian Eastern Standard Time (AEST) and ending at5pm Pacific Time (PT) in the US.
Envision attendees can join sessions featuring over 120 speakers, including industry leaders, experts, thinkers and dreamers from around the world, to discuss this pressing issue and debate the various paths to success.
Keynote speakers include media analyst Benedict Evans; Scott Galloway, Professor of Marketing at NYU School of Business and serial entrepreneur; and, Kim Portrate, CEO of ThinkTV.
The event will focus on what the digital advertising community needs to do in order to build a stronger, more sustainable, addressable advertising ecosystem.
With cookie deprecation and other seismic shifts disrupting the landscape, buyers and sellers are testing alternative approaches to drive the privacy-centric, data driven advertising of the future.
“People are ready to build for their own sustainable future, and that requires a focus on audience addressability across critical digital advertising channels. This event brings the best minds together to discuss the right approach for addressability at scale -- now and for the future,” said PubMatic Chief Executive Officer and Co-Founder, Rajeev Goel.
-- BERNAMA
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