KUALA LUMPUR, June 17 -- BANDAI NAMCO Group has established a sustainability policy that, together with its fans, promotes activities for the realisation of a long-term and sustainable society by utilising its core IP axis strategy.
Through BANDAI NAMCO Group's transversal project, the ‘GUNDAM Project’ which is spearheaded by its Chief GUNDAM Officer, the Group has begun ‘GUNDAM UNIVERSAL CENTURY DEVELOPMENT ACTION (GUDA)’.
GUDA is a sustainability project using the ‘GUNDAM’ brand, according to a statement.
As part of this initiative, it will launch ‘GUNDAM Open Innovation’ where new ideas and technologies can come together to face various societal concerns stemming from the human population and the environment.
BANDAI NAMCO Group believes that the messages brought up in ‘GUNDAM’ that touch upon the human population and the environment resonates with many current-day concerns.
Hence, the Group will be taking action for children of the future as it works with fans and external partners in bringing about a better world by learning from the fictional era in GUNDAM in preparation for a real-world ‘Universal Century’.
Leading the initiative, BANDAI NAMCO Holdings, BANDAI SPIRITS, BANDAI NAMCO Amusement, and BANDAI LOGIPAL together launched the ‘Gunpla Recycling Project’ in April.
The project seeks to gather from fans the empty runners that remain after building Gunpla models, and to recycle them into new plastic model products by using the latest chemical recycling technology.
With the help of its fans, the BANDAI NAMCO Group companies are committed into realising a sustainable society.
BANDAI NAMCO Group will announce further details on its project later on official website, and look forward to seeing everyone's comments and ideas from worldwide.
‘GUNDAM Open Innovation’ official website at http://www.bandainamco.co.jp/guda/goi/en.
-- BERNAMA
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