MESSAGEBIRD ACQUIRES US-BASED SPARKPOST FOR US$600 MILLION

MessageBird Founder and CEO Robert Vis (Photo: Business Wire)

KUALA LUMPUR, April 30 (Bernama) -- MessageBird, the world’s leading global omnichannel communication platform, has entered into definitive documentation to acquire US-based SparkPost, the world’s largest, first and only predictive email intelligence platform.

The deal values SparkPost at US$600 million, and the transaction is expected to close in Q2 following receipt of customary regulatory approvals and satisfaction of customary closing conditions. (US$1 = RM4.098)

According to a statement, the acquisition represents another important step for MessageBird in building a global omnichannel platform to make communicating with a business as easy and natural as talking to friends.

“Our acquisition of SparkPost will further strengthen our ability to serve customers through email as a powerful value channel, and with the most contextual, relevant information,” said MessageBird Chief Executive Officer, Robert Vis.

MessageBird’s market-leading platform allows businesses to communicate seamlessly with customers on the channels they use daily.

Options for customers include out-of-the-box ‘lego blocks’ solutions – such as customer service-focussed Inbox, marketing communications tool Campaign Builder, and Video for physical to digital – as well as a full API suite for developer teams.

MessageBird’s extended US$1 billion Series C now becomes the largest Series C round in Europe to date and second largest on either side of the Atlantic.

The transaction was financed by Eurazeo, Tiger Global, Owl Rock, and funds and accounts managed by BlackRock, with participation from all existing investors.

According to the same statement, Nathalie Kornhoff-Brüls from Eurazeo will also join the MessageBird board.

More details at www.messagebird.com.

-- BERNAMA