KUALA LUMPUR, Dec 15 -- SmartStream Technologies, the financial Transaction Lifecycle Management (TLM®) solutions provider, has announced the launch of its new corporate brand identity, including an updated logo and website.
The rebranding reflects the company’s constantly expanding use of innovation to advance its technological capabilities, as well as to meet evolving customer and industry requirements, according to a statement.
SmartStream’s new logo includes the infinity symbol, selected to demonstrate the continual evolution of the business, in line with the rapid pace of industry change. It also underscores the company’s agility, and the flexibility of its solutions.
SmartStream Chief Executive Officer, Haytham Kaddoura said: “With over four decades of experience behind us, we are a trusted partner to the financial industry, transforming middle and back-office operations globally.”
“We saw the importance of aligning the brand with the energy of the business, the innovations we are developing in partnership with our customers, and the new markets we are currently entering. The refreshed branding marks the beginning of an exciting future.”
SmartStream is spearheading advances through its dedicated Innovation Lab and global development centres, whereby the Innovation Lab is dedicated wholly to researching ways in which technologies such as AI and machine learning can be deployed by the company’s solutions.
This focus ensures that SmartStream’s technology continues to lead the way in efficiency, reliability and relevance.
More details at www.smartstream-stp.com.
-- BERNAMA
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