 |
| Dr YK Pang, Chairman of the Hong Kong Tourism Board (Photo: Business Wire) |
KUALA LUMPUR, Sept 9 -- Hong Kong was recently chosen as host city for four international MICE events, including the city’s first-ever events of high strategic values and two repeated events amidst the COVID-19 challenges.
According to the Hong Kong Tourism Board (HKTB) in a statement, these business events are expected to bring in about 10,000 high-yield visitors and deliver great economic contribution to the city and drive multi-sector development.
HKTB Chairman, Dr YK Pang said the events demonstrated international event organisers’ confidence in Hong Kong as a strategic, safe and hygienic destination for high-profile business events.
“The HKTB will continue to proactively engage international and Hong Kong organisers to bid for hosting rights of major MICE events and step up efforts in attracting repeated events with a view to maintain Hong Kong’s status as The World’s Meeting Place.”
One of the MICE strategic foci of the Board is medical science. The winning of The Congress of Asian Society of Cardiovascular Imaging 2022 certainly gives Hong Kong’s MICE industry a shot in the arm.
Other events include Asia Sports Technology Conference 2021, the first B2B sports tech conference held in Hong Kong and the Greater China region; and, International Airline Transport Association World Cargo Symposium 2022, the largest international air cargo convention, held first time in Hong Kong.
The HKTB has prepared a series of recovery campaigns for the MICE industry and is closely monitoring the development of the pandemic in various source markets.
-- BERNAMA
No comments:
Post a Comment