KUALA LUMPUR, July 23 -- As the world marks one year to go until the Olympic Games Tokyo 2020, Procter & Gamble (P&G) and the International Olympic Committee (IOC) affirmed the company’s commitment to the Olympic and Paralympic Movements, with confirmation of its Worldwide Partnership for the next four Olympic and Paralympic Games.
P&G and the IOC are committing to a first-of-its-kind, citizenship-driven partnership to advance important work in key areas – equality and inclusion, environmental sustainability and community impact – through Los Angeles 2028.
For the first time, P&G has also secured global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games through the IOC-IPC long-term collaboration agreement, under which the IOC oversees the IPC and Paralympic Games commercial programmes.
“As we look forward to the next decade, we recognise the opportunity and the responsibility to use our sponsorship of the Olympic Games for broader impact,” said P&G Chief Brand Officer, Marc Pritchard.
P&G will continue to support the Olympic and Paralympic Games Tokyo 2020, as well as the Olympic and Paralympic Winter Games Beijing 2022, the Olympic and Paralympic Games Paris 2024, the Olympic and Paralympic Winter Games Milano-Cortina 2026, and the Olympic and Paralympic Games Los Angeles 2028.
In line with the IOC’s mission of supporting athletes and putting them at the heart of the Olympic Movement, as part of P&G’s next chapter of Olympic and Paralympic partnership, the company will launch the Athletes for Good Fund to grant support for athlete causes that are advancing important work against shared values.
Through a digital video series, The Measure of Greatness, P&G will also highlight stories of Olympic and Paralympic athletes and hopefuls from worldwide who are stepping up to take meaningful action to serve their communities in 2020.
-- BERNAMA
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