Tuesday, 24 December 2019

JAPANESE LIVE ENTERTAINMENT COMPANY, SCRAP, ENTERS CHINA MARKET WITH REAL-LIFE IMMERSIVE NARUTO GAME COLLABORATION



TOKYO, Dec 23 (Bernama-BUSINESS WIRE) -- On 23 December 2019, SCRAP will launch a game event collaborating with famous Japanese IP title, NARUTO, in the newly refurbished Shanghai New World Shopping Mall in Shanghai.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191222005038/en/

Titled “Real Stealth Game by SCRAP -Trials of a Ninja-”, the game will be one of the entertainment segments in the 7000 square meter large NARUTO theme park, NARUTO WORLD, that will be situated on the 11th floor of the shopping mall.

This is the first time for the famous Japanese title, NARUTO, game collaboration from SCRAP to reach the China market.

The concept is based on SCRAP’s entertainment brand, Real Stealth Game, where players physically sneak around a venue, clear missions along the way, and complete their final mission.

The game for Shanghai, in Simplified Chinese, will be a wholly redeveloped experience to appeal to the Chinese-speaking audience. Players are fully immersed inside a NARUTO-themed fortress for a 10-20 minutes action-packed experience with high-tech motion sensors, devices, large digital displays, and interactive props.

Business-wise, SCRAP is rebranding their games and business model to actively appeal to overseas audiences and businesses, and seeking global partners to work with and bring these events to even greater heights.

5 Jan 2020 Interview Opportunity:
With this large move to start bringing more of SCRAP’s games overseas, COO and co-founder of SCRAP will visit Shanghai.

Speak with:
1. Vice-president of global strategy department - SCRAP’s future business direction and opportunities
2. COO and co-founder of SCRAP Co., LTD - SCRAP’s games

http://mrem.bernama.com/viewsm.php?idm=36483

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