Triton Digital, a technology provider for audio industry said in a statement, it will stream, monetize and measure Mediacorp’s digital audio and podcast content.
Mediacorp will use Triton’s audio streaming network to deliver high quality audio content to its online listening audience and the Tap Ad Server to dynamically insert targeted ads into its online streams.
To support its monetization goals, Mediacorp will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make its online audio inventory available to programmatic buyers.
Mediacorp will also utilize Triton’s integration with the Omny Studio platform to capture, edit and distribute engaging podcast content to its online listeners and Triton’s Webcast Metrics® service to measure its audience.
“Our live stream digital radio and on-demand podcast content is a meaningful driver of this mission, and we look forward to using Triton’s sophisticated audio streaming, advertising, and measurement technology to support our evolving digital audio strategy,” said Lead, Partnerships & New Business at Mediacorp, Indranil Sarkar.
Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.
Managing Director, Market Development and Strategy at Triton Digital, Benjamin Masse said according to eMarketer, digital ad spend in APAC is expected to grow from $97 billion in 2018 to $136 billion in 2021.
Masse added: “We are proud to be providing Mediacorp with an advanced, reliable, and easy-to-use solution that will simplify the management and monetization of their streaming audio and podcast content.”
More details at www.TritonDigital.com and www.mediacorp.sg
-- BERNAMA
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