Wednesday, 4 July 2018

LIMELIGHT NETWORKS' "STATE OF DIGITAL LIFESTYLES" REPORT SHOWS MORE THAN HALF OF SINGAPOREAN CONSUMERS COULD NOT GIVE UP MOBILE PHONES FOR ONE DAY

Consumers increasingly depend on technology and say it has positively impacted their lives

SINGAPORE, July 2 (Bernama-BUSINESS WIRE) -- Consumers in Singapore increasingly depend on internet-connected devices, with 83 percent reporting digital technology has made a positive impact on their lives. According to the new “State of Digital Lifestyles” report from Limelight Networks(Nasdaq: LLNW), a global leader in digital content delivery, mobile phones have become such an integral part of daily life that more than half of Singaporean consumers surveyed say they could not go a single day without them.

Respondents in ten countries were asked how they interact with digital media and the impact of technology in their lives. When asked how long they could part with their favorite digital devices, 48 percent of global consumers and 58 percent of consumers in Singapore reported they would not be able to stop using their mobile phones for even one day. Desktop computers and laptops were the second most integral technology, with 36 percent of Singaporean respondents reporting they could not go a day without theirs.

Consumers have yet to widely embrace digital assistants such as Amazon Echo and Google Home. In Singapore, only 14 percent currently own one of the devices, 5 per cent below the global average of 19 per cent. The main hurdle to adoption is that only 35 percent of Singaporean consumers fully trust digital assistants to provide general information such as weather, news and research. Less than one-third (28 percent) fully trust digital assistants for online shopping, and just 24 percent trust them for home automation.

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