KUALA LUMPUR, April
25 (Bernama) – AXA Affin General insurance (AAGI) has launched
a unique personalised video to welcome new health insurance customers and to
issue a renewal invitation to existing customers.
The new features
would enable customers to receive a personalised video greetings by
name and would list their specific plan benefits and sum insured, as well
as, the annual premium to be paid, said AAGI in a statement today.
“The personalised
video will also provide an easy step-by-step guide for smooth admission at
panel hospitals and recommend additional coverage specifically for the
individual’s age and gender,” it said.
AAGI is the first
general insurer in Malaysia to introduce welcome notes and renewal notices via
personalised videos, with the aim of enhancing customer experience, build
closer relationship, trust, customer loyalty and retention.
The company is
planning to extend personalised videos to other retail product customers in the
near future.
-- BERNAMA
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