Saturday, 26 March 2016

"MAGICTRON" WILL CHANGE THE DIGITAL SIGNAGE SONY DIGITAL ENTERTAINMENT DEVELOPS WORLD FIRST 4K INTERACTION

We will attend SXSW2016 with new promotional experiences!

(2016.3.13-3.16)
TOKYO, March 14 (Bernama-BUSINESS WIRE) -- Sony Digital Entertainment Services Inc.

Exhibiting 2 social communication tools that connect the town, smartphones and people.
Sony Digital Entertainment Services Inc., a social designing company that provides new types of communication experiences through smartphones, will attend SXSW2016 TradeShow (March 13 - 16 / Location: Austin, TX) for the first time. Sony Digital will provide two new promotional experiences.

“magictron”: the 4K interaction. Stimulates consumers into understanding the brand intuitively.
“magictron” is an interactive signage where consumers can be part of the brand whilst enjoying interactive experiences. With the image recognition technology, the reflection of the consumer in the large monitor produces various creative effects. “magictron” creates commercial photos of consumers, which are sharable through SNS. A mobile version of “magictron” is also provided on their SXSW2016 website. 

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