Transaction Will Provide Coty with a Step Change Across Digital Marketing Capabilities
NEW YORK, Oct 20 (Bernama-BUSINESS WIRE) -- Coty Inc. (NYSE: COTY) announced today that it has entered into a definitive agreement to acquire Beamly, a cutting-edge digital marketing firm based in New York and London. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media. While Beamly is active across all digital media including online video, its core capability suite centers around social media, where it has consistently outperformed marketplace benchmarks. Terms of the transaction were not disclosed.
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